Creator Brief

Approving the Creator Brief in Resonate is a key step to ensure campaign success. This brief outlines the content requirements, providing creators with clear guidance to align their work with your brand and campaign objectives. 

This guide will walk you through how to review the brief, provide feedback, and approve it. Once approved, Resonate seamlessly routes the brief to creators, keeping everything within one platform. This ensures your vision is translated into high-quality, on-brand content that connects with your audience and drives results.

Getting started

1. Log into Resonate—our technology platform

You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in. 

2. Select your campaign 

Click Campaigns in the top navigation then select the corresponding campaign.

Once the campaign is selected, click Creator Brief in the campaign’s top navigation.

3. View your role & workflow status

Your Role in your step is found in the top right corner of the page. Roles available are:

1. Approver (max 1 per step): Communicates final decisions to Linqia on behalf of all Reviewers in a step.
2. Reviewer(s): Can provide feedback and is expected to submit their review.
3. Spectator(s): Has visibility into the process but is not expected to provide feedback.

Click Workflow to view the milestone’s status, all active and inactive review steps, and all individual’s roles. You can continue reviewing if the brief is active in your step.

Start reviewing

Use the sidebar on the left to quickly navigate to any section of the brief. While the brief’s status shows In Review along with your step, all team members can simultaneously review and provide feedback.

Personas

If the Brief includes instructions for multiple creator personas, differentiated by deliverable types, platforms, products, creative messaging, or other criteria, use the View Brief by Persona drop-down at the top to filter sections by persona. Clear the selection to view the entire brief.

Provide feedback

Follow these steps to submit your feedback or request changes. Creators won’t see your feedback directly—Linqia will handle sharing it with the creators on your behalf!

For images

1. Click on the image.
2. Leave your feedback in the comment box.

For text

1. Highlight the text.
2. Click Comment to leave feedback, or Suggest Replacement to propose new text.

Save your feedback

Click Post to confirm and save your feedback. Remember, members in your step will have visibility to your feedback once saved!

Edit or delete feedback

To edit or delete your feedback, click the three dots in the upper-right corner of the comment box.

Reviewers submitting review

If your role is a Reviewer, follow these steps to submit your review:

1. Complete your review of the entire brief, leaving feedback if necessary.
2. Click the blue Submit Review button in the bottom-right corner of the page. This lets other members in your step know that you have concluded your review.

The Approver in your step can either confirm or ignore any feedback left by reviewers. If feedback is confirmed, they will decide whether the brief should be sent back for further review or approved with the feedback applied. If all feedback is ignored and no open feedback remains, the Approver will approve the brief as is.

Approver submitting review

If your role is the Approver, it's best practice to wait for all Reviewers to submit their reviews before clicking Submit Review. This ensures you can review all feedback and make informed decisions. Clicking Submit Review will either move the brief to the next step or return it to Linqia with clear directions.

Review feedback

1. Comments from other members in your step will appear in the right-hand margin under Open Feedback.
2. Comments resolved by Linqia are found in All Feedback.
3. As the Approver, you must click Confirm or Ignore on each comment from Reviewers, providing final feedback direction to Linqia.

Submit your review

After addressing feedback, click Submit Review.

You’ll then choose one of the following options if there’s still open feedback:

• Approved, Pending Edits
• Revise & Resubmit

These options determine whether you want the brief to return to your step for further review or be considered approved and moved forward.

If there is no open feedback, confirm that the brief is Approved. This will either route it to the next step or, if you’re in the final step, move it to a Finalized status, where it will be available to Linqia to share with creators.

Success, you’re finished!

Once the brief has completed all review steps, Linqia will address any remaining feedback and make necessary changes before finalizing. After Linqia finalizes the brief, the approved brief will be shared with all workflow members via email notification and sent to creators, allowing them to proceed with the next steps of the campaign.

FAQs

Q: Is there a way to download the brief out of the platform?

A: Yes! Click the 3 dot ellipsis on the top right and click Download Brief as PDF. Alternatively, you can also click Share Brief to share a public link to anyone who does not have access to Resonate.

Q: Why can’t I leave feedback? 

A: Make sure it is ready for your review by double checking that the materials are in your “step” by clicking Workflow.