Discovery

Discovery is your first stop for finding the most relevant creators for your brand. Powered by Contextual Search and AI-driven video analysis, it goes beyond basic keyword matches to understand themes through post captions and AI-generated video summaries. Find creators who align with your search—even when they don’t use the exact hashtags or search terms.

Before you start

Getting started

1. Log into Resonate—our technology platform

You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in. 

2. Land in Discovery

3. Start searching

Enter a keyword or phrase in the search field (e.g., “healthy eating”). Apply filters for platforms, location, engagement, and more as needed.

How to search

Contextual Search is your starting point. It uses AI powered video analysis to actually understand what you're looking for—not just match hashtags or exact phrases. So you can search the way you'd naturally describe something, and it'll get the gist. The more detail the better!

Filter Results helps you narrow your pool further. Enter exact keyword(s) to find creators whose post captions or AI-generated video summaries include the specific elements you need.

Search results

Once you run a search in Discovery, results are displayed in creator cards. Each card represents a single creator, with quick access to their profile and performance details. Use the arrow on the card to cycle through their recent posts. 

What you’ll see on each creator card:

• Handle name – The creator’s social handle.
• Platform icon – Shows which platform the creator is on. Click to go directly to their feed.
• Follower count – The creator’s current follower reach.
• Engagement rate – Measures how actively their audience interacts with content.
  • Hover over the engagement rate to see the calculation formula per platform:
    • Instagram → Engagement / Est. Impressions (average of last 10 posts)

    • TikTok → Engagement / Views (average of last 10 posts)

      
      
      

Actions you can take:

Click View Matching Posts to open a detailed view of all posts surfaced for this creator, sorted by relevancy.

• Click creator handle – Opens a side panel with expanded details
  • Creator profile
  • Audience demographics (if available)
  • Content they’ve created with Linqia (if available)
  • Campaigns they have previously collaborated on with Linqia  (if available)

Filtering

Filters in Discovery allow you to refine search results and zero in on the creators most aligned to your brand goals.

Available filters include:

• Filter Results Search bar – Add keywords or phrases to narrow results.
• Platform – Select from Instagram, TikTok, or YouTube.)
• Content – Filter out competitors or irrelevant terms.
• Follower count – Target influencers with audiences of a specific size.
• Engagement rate – Find creators with higher engagement for more impact.
• Influencer demographics – Filter by age, gender, location, and more.
• Audience demographics – Focus on creators whose followers match your target consumer.
• Past participation – Include or exclude influencers who have participated in your past campaigns.

• Labels – Filter by labels Linqia has created.

  
  
  

Tips & Examples on Search Criteria

Contextual Search is a powerful way to cast a wide net. By adding keywords and combining it with filters, you can go from broad discovery to precise targeting. Here are some example personas and how you can use filters to refine them:

• Persona: Parents planning family-friendly parties
  • Contextual Search: Family creators hosting a party
  • Further Filter: family AND party

• Persona: Women interested in pilate
  • Contextual Search: Pilates girl morning routine
  • Ethnicity: Asian

• Persona:  Parents preparing for the first day of school
  • Contextual Search: First day of school
  • Filter Result: kids OR child

Summary

Discovery is your streamlined path to influencer discovery—powered by AI video analysis, made intuitive through relevancy ranking, and organized with collaborative labels. It’s built to help you quickly find the right voices that resonate with your campaign.

FAQs

Q: What makes Contextual Search different from keyword search?

A: It interprets context and related themes (e.g., “healthy eating” includes “meal prepping”), connecting you with influencers who truly align with your campaign.

Q: Does Contextual Search require influencers to use the exact search terms?

A: No — the AI analyzes content context, not just exact phrases or hashtags.

Q: Can I exclude competitors from results?

A: Yes. Use the Exclude Keywords filter to remove content that mentions competitor brands.