Discovery

Discovery is our first stop for efficiently uncovering the most relevant creators for your brand. Powered by Contextual Search, an AI-driven approach that goes beyond basic keyword matches. This feature helps you find creators who resonate deeply with your campaign themes, even if they don't use specific hashtags or search terms.

Before you start

Getting started

1. Log into Resonate—our technology platform

You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in. 

2. Land in Discovery

3. Start searching

Enter a keyword or phrase in the search field (e.g., “healthy eating”). Apply filters for platforms, location, engagement, and more as needed.

Contextual Search

Contextual Search uses AI to understand the broader meaning behind your search terms—so you’re not limited to matching hashtags or exact phrases.

• How it works: Unlike traditional keyword-only tools, Contextual Search analyzes related topics and narratives (like “meal prepping” or “nourishing meals”) to find creators genuinely aligned with your campaign theme. Results are ranked using Linqia’s proprietary Relevancy Score.

  
  
• Why it matters: This AI capability expands your influencer pool, uncovering creators who may be highly relevant—even if they don’t explicitly use your keywords

Search results

Once you run a search in Discovery, results are displayed in creator cards. Each card represents a single creator, with quick access to their profile and performance details.

What you’ll see on each creator card:

• Handle name – The creator’s social handle.
• Platform icon – Shows which platform the creator is on. Click the icon to go directly to their feed.
• Follower count – The creator’s current follower reach.
• Engagement rate – A percentage that measures how actively their audience interacts with content.
  • Hover over the engagement rate to see the calculation formula per platform:
    • Instagram → Engagement / Est. Impressions (average of last 10 posts)

    • TikTok → Engagement / Views (average of last 10 posts)

      
      
      

Actions you can take:

• Cycle through matching posts – Use the arrows when hovering on the card to browse posts that matched your search.

• View Matching Posts – Click to open a detailed view of all posts surfaced for this creator, sorted by relevancy score.

• Click creator handle – Opens a side panel with expanded details
  • Creator profile
  • Audience demographics (if available)
  • Content they’ve created with Linqia (if available)
  • Campaigns they have previously collaborated on with Linqia  (if available)

Relevancy Score

Each search result includes a Relevancy Score—a measure of how closely an influencer’s content matches your campaign theme.

How to use it:

• Adjust the Relevancy Score  (e.g., 50% → 40%) to narrow or broaden your results. The higher the Relevancy score, the more relevant the matching post is to the contextual search.
• Default sorting is High → Low Relevancy.
• Click View Matching Posts to understand how relevant each creator’s matching post is to the contextual search.

Filtering

Filters in Discovery allow you to refine search results and zero in on the creators most aligned to your brand goals.

Available filters include:

• Filter Results Search bar – Add keywords or phrases to narrow results.
• Platform – Select from Instagram, TikTok, or YouTube.)
• Content – Filter out competitors or irrelevant terms.
• Follower count – Target influencers with audiences of a specific size.
• Engagement rate – Find creators with higher engagement for more impact.
• Influencer demographics – Filter by age, gender, location, and more.
• Audience demographics – Focus on creators whose followers match your target consumer.
• Past participation – Include or exclude influencers who have participated in your past campaigns.

• Labels – Filter by labels Linqia has created.

  
  
  

Tips & Examples on Search Criteria

Contextual Search is a powerful way to cast a wide net. By adjusting the Relevancy Score and combining it with filters, you can go from broad discovery to precise targeting.

Here are some example personas and how you can use filters to refine them:

• Persona: Mothers who grocery shop in Idaho at Albertsons
  • Contextual Search: Mothers who grocery shop
  • Relevancy Score: 40%
  • Further Filter: Albertsons

  • Extra: Apply influencer location filter → Idaho

    
    
• Persona: Financial experts age 25–54 discussing credit, savings, or investing
  • Contextual Search: Financial Experts
  • Relevancy Score: 30%
  • Further Filter: Debt, Credit, Investing

  • Extra: Apply influencer age filter → 25–54

    
    
• Persona: College athletes who wear Nike
  • Contextual Search: College athletes
  • Relevancy Score: 30%

  • Further Filter: Nike

    
    
• Persona: Fashion & lifestyle influencers who wear designer brands
  • Contextual Search: Fashion and lifestyle
  • Relevancy Score: 40%
  • Further Filter: Prada, Louis Vuitton, Coach

Summary

Discovery is your streamlined path to influencer discovery—powered by AI, made intuitive through relevancy ranking, and organized with collaborative labels. It’s built to help you quickly find the right voices that resonate with your brand’s message.

FAQs

Q: What makes Contextual Search different from keyword search?

A: It interprets context and related themes (e.g., “healthy eating” includes “meal prepping”), connecting you with influencers who truly align with your campaign.

Q: Does Contextual Search require influencers to use the exact search terms?

A: No — the AI analyzes content context, not just exact phrases or hashtags.

Q: Can I exclude competitors from results?

A: Yes. Use the Exclude Keywords filter to remove content that mentions competitor brands.