Marco AI
Meet Marco — Marco is Linqia’s conversational AI co-pilot, built directly into the platform to help you plan, execute, and analyze your campaigns more efficiently—all through simple, natural-language prompts.
IN THIS ARTICLE
Getting started
1. Log into Resonate—our technology platform
You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in.
2. Click “Ask Marco”
Find this in the top right of the navigation bar.
Use Cases & Starter Prompts
Use these starter prompts to explore what Marco can do across Analytics, Discovery, and Briefs — the more specific and natural your request, the better the result.
Analytics
Marco gives you instant access to campaign performance across campaigns or accounts, letting you analyze, compare, and summarize results quickly — without digging through the platform.
Try asking Marco:
- “Compare the performance of my last three campaigns.”
- “How did the following campaign perform: [Insert Campaign Name]”
- “Compare each post to our account benchmark in the past 12 months in a table”
- “Which creators drove the highest performance in our last campaign, and by how much?”
- “What’s the average engagement rate and view rate for Q2 campaigns?”
- “How did our account ER for Q2 compare to Q1 of this year? Provide this in a table”
- “Share our average benchmark for comment intent and sentiment for 2025 campaigns”
💡 Pro Tip: You can specify timeframes (e.g., “last quarter” or “past six months”) or metrics (ER, CTR, views) to aggregate the data you need across campaigns. This time frame is in relation to the campaign’s organic duration start date found in the campaign’s dashboard.
Please Note: Marco will always default to longtail data to provide you with the most up to date performance.
Creator Brief
Marco helps you turn a draft into a polished brief in seconds — summarizing key points, refining sections, and suggesting ideas so your briefs are clear, complete, and ready to share or digest.
Try asking Marco:
- “Summarize this brief for my team.”
- “Generate a one-page version of this brief.”
- “Compare this brief with my last brief and highlight how it differs.”
💡 Pro Tip: The more context you provide — like a specific section or tone — the better Marco can tailor its response.
Discovery
Marco understands your target persona and applies filters to quickly surface the right creators. Use existing filters like platform, location, engagement rate, follower range, or keywords to pinpoint the perfect fit for your campaign.
Try asking Marco:
- “Find plant-based TikTok creators with over 100K followers.”
- “Show me Latinx beauty creators in California with #skincare in their posts.”
- “Show me the top-performing food influencers on TikTok.”
- Start in a campaign’s analytics and ask for the top-performing creators. Then follow up with: “Give me a list of similar creators we can work with in the future.”
💡 Pro Tip: Ask Marco to give you popular search or keyword suggestions across your relevant industries.
Please Note: If you don't have access to Discovery, reach out to your account team to enable access.
Helpful Tips for Using Marco
- Start with context (“For [Insert Campaign Name] campaign…”).
- Be specific with timeframes (e.g., “Q2 2025” instead of “last quarter”).
- Always clarify follower tiers, platform, or creator persona for more precise results.
FAQs
Q: What’s the best way to ask a question about a campaign?
A: Marco can recognize a campaign name, campaign URL, or the 4 digit code within the URL.
Q: I asked for performance about Q2 campaigns but Q1 campaigns were included in the response. Why is that?
A: The time frame is in relation to the campaign’s organic duration start date set found in the campaign’s dashboard. It’s possible that a campaign has Q1 in the title but may have launched later.