Marco AI
Meet Marco — Marco is Linqia’s conversational AI co-pilot, built directly into the platform to help you plan, execute, and analyze your campaigns more efficiently—all through simple, natural-language prompts.
IN THIS ARTICLE
Getting started
1. Log into Resonate—our technology platform
You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in.
2. Click “Ask Marco”
Find this in the top right of the navigation bar.
Use Cases & Starter Prompts
Use these starter prompts to explore what Marco can do across Analytics, Discovery, and Briefs — the more specific and natural your request, the better the result.
Analytics
Marco gives you instant access to campaign performance across campaigns or accounts, letting you analyze, compare, and summarize results quickly — without digging through the platform.
Try asking Marco:
- “Compare the performance of my last three campaigns.”
- “How did the following campaign perform: [Insert Campaign Name]”
- “Compare each post to our account benchmark in the past 12 months in a table”
- “With these goals, what’s the percent to goal for my last campaign”
- Impressions: 2,500,00
- Engagements: 500
- Video Views: 10,000”
- “Which creators drove the highest performance in our last campaign, and by how much?”
- “What’s the average engagement rate and view rate for Q2 campaigns?”
- “How did our account ER for Q2 compare to Q1 of this year? Provide this in a table”
- “Share our average benchmark for comment intent and sentiment for 2025 campaigns”
💡 Pro Tip: You can specify timeframes (e.g., “last quarter” or “past six months”) or metrics (ER, CTR, views) to get precisely the data you need. This time frame is in relation to the campaign’s organic duration start date found in the campaign’s dashboard.
Please Note: Marco will always default to longtail data to provide you with the most up to date performance. Find this in the interface by toggling Organic Duration to +30.
Discovery
Marco understands your target persona and applies filters to quickly surface the right creators. Use existing filters like platform, location, engagement rate, follower range, or keywords to pinpoint the perfect fit for your campaign.
Try asking Marco:
- “Find plant-based TikTok creators with over 100K followers.”
- “Show me Latinx beauty creators in California with #skincare in their posts.”
- “Show me the top-performing food influencers on TikTok.”
- “Add #cleanskincare and #veganbeauty to my current Discovery search.”
💡 Pro Tip: If your request is too broad (e.g., “Find beauty creators”), Marco will ask clarifying questions like, “Which platform?” or “What follower range should I use?” to narrow results and provide a link to Discovery.
Creator Brief
Marco helps you turn a draft into a polished brief in seconds — summarizing key points, refining sections, and suggesting ideas so your briefs are clear, complete, and ready to share or digest.
Try asking Marco:
- “Rewrite this section to make it more concise but retain critical information.”
- “Highlight any redundancies in this brief.”
- “Incorporate the following client comment into the Overview section of the brief.”
- “Suggest three creative concepts for this campaign.”
- “Summarize this brief for leadership.”
- “Generate a one-page version of this brief for execution.”
- “The product name was changed from X to Y. Please find all instances of X in the full brief and replace them with Y.”
💡 Pro Tip: The more context you provide — like a specific section or tone — the better Marco can tailor its response.
Unsupported Features
While Marco is powerful, there are a few areas where he has limitations. Let us know if you’d like him to support any of these.
Here are some examples of what Marco currently does not support:
- Discovery filter tiers: Marco currently works within Resonate’s defined follower tiers and cannot filter creators by exact non-tiered ranges (e.g., 54K–206K)
- Label filtering: Marco does not currently filter creators by labels in Discovery.
- Action tasks: Marco currently does not take action (i.e., finalize briefs or approve content).
- Multiple follower ranges: He can only handle one follower range at a time, similar to the UI.
Helpful Tips for Using Marco
- Start with context (“For [Insert Campaign Name] campaign…”).
- Be specific with timeframes (e.g., “Q2 2025” instead of “last quarter”).
- Always clarify follower tiers, platform, or creator persona for more precise results.
- Use natural language — Marco understands plain English.
FAQs
Q: What’s the best way to ask a question about a campaign?
A: Marco can recognize a campaign name, campaign URL, or the 4 digit code within the URL.
Q: I asked for performance about Q2 campaigns but Q1 campaigns were included in the response. Why is that?
A: The time frame is in relation to the campaign’s organic duration start date set found in the campaign’s dashboard. It’s possible that a campaign has Q1 in the title but may have launched later.