Creator Intelligence

Creator Intelligence (formerly known as Creator CRM) is your centralized tool for evaluating creator's impact through your custom scoring model. It helps you prioritize the performance metrics that matter most to your brand, so Linqia can surface meaningful insights for every creator your account has ever evaluated.

With Creator Intelligence, you gain a clear, data-driven view of each creator’s impact, empowering smarter decisions and making it easy for Linqia to identify top performers for future campaigns.

Getting started

1. Log into Resonate—our technology platform

You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in. 

2. Navigate to Creator Intelligence

Click Creator Intelligence in the top navigation to navigate to the landing page.

Overview

The Creator Intelligence table view provides a structured overview of creator profiles, enabling you to track and manage creator information across your campaigns. This view is designed to give you a summary at a glance, with easy access to detailed information on each creator.

Use cases

Creator Intelligence integrates key metrics for each creator, enabling us to make data-driven decisions at any stage of the campaign lifecycle.

1. Building Proven Partnerships

Objective: Stack rank top-performing creators who consistently deliver results and strengthen long-term relationships.

How to Do It:

• Filter: Platform → Select desired platform(s).
• Sort: Score or any key performance metric (e.g., Engagement Rate) from high to low.
• Result: Fastest way to instantly view your top-performing creators — ideal for repeat activations or to use as an archetype for new ones. 

2. Unlocking Vetted Creators

Objective: Find high-potential creators who have been vetted but not yet contracted for faster execution.

How to Do It:

• Filter: Partnership → “Evaluated Only.”
• Sort: Organic ER (Engagement Rate) from high to low (or another performance metric).
• Explore:
  • Open the Creator Side Panel → Collaborations Tab.
  • Expand campaigns they were Approved for and review outreach notes to understand why they didn’t participate previously.
• Result: Surface new, promising talent ready for upcoming campaigns.

3. Sponsored vs. Non-Sponsored ER

Objective: Match creators with proven sponsored performance to the right campaign type.

How to Do It:

• Sort: Sponsored ER from high to low.
• Compare: Sponsored ER vs Organic ER to find strong performers.
• Result: Avoid creators with weaker sponsored performance unless they bring unique niche value.

4. Video Performance Insights

Objective: Identify creators driving high video view rates for awareness-focused campaigns.

How to Do It:

• Sort: Organic View Rate from high to low.
• Result: Focus on creators best suited for reach and awareness goals.

5. Ratings & Feedback

Objective: Prioritize creators with strong collaboration history and positive ratings.

How to Do It:

• Filter: Partnership → “Contracted.”
• Sort: Client Rating or Linqian Rating from high to low.
• Explore: Click Creator Side Panel → Collaborations Tab → Expand “Contracted” Campaigns to see ratings and read qualitative feedback.
• Result: Confidently select favorite creators that are perfect for reactivation or to use as benchmarks of success for new talent.

6. Utilizing Labels

Objective: Couple your filters with available labels around lifestyle, category, or geography.

How to Do It:

• Filter: Labels → Choose relevant tags (e.g., “Parenting,” “California,” “Vegan”).
• Result: Build audiences that align with your target campaign persona.

7. Customizable Metrics

Objective: Incorporate brand-specific KPIs (e.g., ROAS) into creator scoring model.

How to Do It: Share your request to support@linqia.com.

View creators by sub-account 

This dropdown allows you to filter creators by the sub-accounts they’ve worked with or been considered for. Simply select the sub-account filter at the top of the table to view only those creators associated with that account. Once filtered by sub-account, you can isolate creators by campaign.

When you apply a filter, it reduces the set of creators displayed to match the criteria, it does not alter the metrics.

Data layout

The Creator Intelligence table includes columns that display a variety of quantitative and qualitative performance metrics for each creator. 

Columns can be customized to suit your needs, and will be cleared once the page is refreshed:

• Sort columns: Click a column header to sort data ascending or descending (For example. highest to lowest Most Recent Payout) .
• Filter columns: Apply filters to refine the list of creators to only relevant results (e.g. 12,000–15,000 followers, NorCal and SoCal labels, or minimum 3.0% Account ER)
• Reorder columns by dragging them to the desired position. 
• Hide columns by clicking the "Columns" button on the far-right to show or hide specific metrics.

Metrics include:

• Score: A performance metric calculated using pre-defined weights, customized per account. Scores may vary by users based on their account preferences. Linqians by default will only see the Linqia score, not visible to clients.
• Activity Metrics: Including partnership status, followers, # of approved posts, # of times evaluated, # of times contracted, # of times prioritized, # of campaigns in setup, # of active campaigns, # of times approved, and # of times rejected.  
• Cost: Estimated cost based on reach. 
• Labels: Account specific labels assigned to them in Influencer Review.
• Engagement Rates (ER): Organic and paid engagement rates across various categories.
• Click through Rate (CTR): Organic and paid click through rates.
• Video Performance: Organic and paid video performance metrics.
• Average Creator Ratings: Average scores for workability (Linqia rating) and repeatability (Client rating). Input collection process found in the Creator Feedback Article.

Creator side panel

Click on a creator's name or profile picture to open the side panel, which provides a detailed view of their profile, audience, content, and collaborations.

1. Profile

Overview of key creator details.

2. Audience

Creator’s audience demographics.

3. Content

Published campaign content and analytics from the creator.

4. Collaborations

View a detailed list of campaigns the creator has been considered for with Linqia, including:

• Status: Approved, rejected, or contracted
• Organic and paid performance metrics
• Payout amounts

Expand a Campaign to See:

• Number of posts
• Rationale for inclusion
• Ratings

Creator score

The Creator Score is the centerpiece of Creator Intelligence, offering a consistent, data-driven assessment of creator performance. Scored on a scale of 1 to 10, with 10 being the highest, it quantifies impact, informs smarter decisions, and highlights top-performing creators for future campaigns.

Reach out to Linqia to customize your scoring model to align with your success criteria!

Scoring model

This scoring model ensures everyone operates with consistent and transparent success criteria.

• Hover over the Creator Score

  The score is broken up into components, showing what factors into the overall score.

• Scoring Model

  The scoring model can incorporate metrics like organic and paid engagement rates, view rates, click through rates, Linqia’s workability ratings, client's repeatability ratings, and more. These components can be weighted in a way to reflect their importance in the overall score.

• Account-Level Weighting

  For new accounts, a generic scoring model serves as a starting point. However, we encourage you to share the metrics that matter most to your brand and how they should factor into a creator’s score to better quantify impact.

FAQs

Q: Which creators are supposed to populate in Creator Intelligence?

A: Essentially any creator that was evaluated by your account via Influencer Review. This can include creators who were both rejected or approved, as well as contracted for a campaign in your account.