Creator Intelligence

Creator Intelligence (formerly known as Creator CRM) is your centralized tool for evaluating creator's impact through your custom scoring model. It helps you prioritize the performance metrics that matter most to your brand, so Linqia can surface meaningful insights for every creator your account has ever evaluated.

With Creator Intelligence, you gain a clear, data-driven view of each creator’s impact, empowering smarter decisions and making it easy for Linqia to identify top performers for future campaigns.

Getting started

1. Log into Resonate—our technology platform

You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in. 

2. Navigate to Creator Intelligence

Click Creator Intelligence in the top navigation to navigate to the landing page.

Overview

The Creator Intelligence table view provides a structured overview of creator profiles, enabling you to track and manage creator information across your campaigns. This view is designed to give you a summary at a glance, with easy access to detailed information on each creator.

Use cases

Creator Intelligence integrates key metrics for each creator, enabling us to make data-driven decisions at any stage of the campaign lifecycle.

• Build Proven Partnerships: Use the Score or any other performance column to stack rank creators, quickly pinpointing proven performers who deliver strong results. Start with creators you trust, save time, and build long-term partnerships that align with your brand voice.
• Unlocking New Creators: Find untapped talent for new campaigns by pulling from vetted creators for faster execution.
• Avoiding Delays: Ensure creators are not overburdened to maintain quality and meet campaign timelines. Skip creators working with sister brands to avoid content scheduling conflicts.
• Creator Matching: Choose creators based on performance in specific areas, such as organic engagement or paid performance. Avoid underperforming creators to improve ROI.
• Enhancing Video Engagement: Focus on creators with strong video view rates to drive audience engagement and awareness.
• Ratings & Feedback: Leverage your ratings and feedback to shape future collaborations, prioritizing creators who have received positive feedback.
• Cost Optimization: Prioritize creators with strong engagement metrics and cost efficiency to maximize marketing budgets. Increase campaign ROI by choosing cost-efficient creators.
• Utilize Labels: Use labels to understand geographic performance to understand ROI across niches.

View creators by sub-account 

This dropdown allows you to filter creators by the sub-accounts they’ve worked with or been considered for. Simply select the sub-account filter at the top of the table to view only those creators associated with that account. Once filtered by sub-account, you can isolate creators by campaign.

When you apply a filter, it reduces the set of creators displayed to match the criteria, it does not alter the metrics.

Data layout

The Creator Intelligence table includes columns that display a variety of quantitative and qualitative performance metrics for each creator. 

Columns can be customized to suit your needs, and will be cleared once the page is refreshed:

• Sort columns: Click a column header to sort data ascending or descending (For example. highest to lowest Most Recent Payout) .
• Filter columns: Apply filters to refine the list of creators to only relevant results (e.g. 12,000–15,000 followers, NorCal and SoCal labels, or minimum 3.0% Account ER)
• Reorder columns by dragging them to the desired position. 
• Hide columns by clicking the "Columns" button on the far-right to show or hide specific metrics.

Metrics include:

• Score: A performance metric calculated using pre-defined weights, customized per account. Scores may vary by users based on their account preferences. Linqians by default will only see the Linqia score, not visible to clients.
• Activity Metrics: Including partnership status, followers, # of approved posts, # of times evaluated, # of times contracted, # of times prioritized, # of campaigns in setup, # of active campaigns, # of times approved, and # of times rejected.  
• Cost: Estimated cost based on reach. 
• Labels: Account specific labels assigned to them in Influencer Review.
• Engagement Rates (ER): Organic and paid engagement rates across various categories.
• Click through Rate (CTR): Organic and paid click through rates.
• Video Performance: Organic and paid video performance metrics.
• Average Creator Ratings: Average scores for workability (Linqia rating) and repeatability (Client rating). Input collection process found in the Creator Feedback Article.

Creator side panel

Click on a creator's name or profile picture to open the side panel, which provides a detailed view of their profile, audience, content, and collaborations.

1. Profile

Overview of key creator details.

2. Audience

Creator’s audience demographics.

3. Content

Published campaign content and analytics from the creator.

4. Collaborations

View a detailed list of campaigns the creator has been considered for with Linqia, including:

• Status: Approved, rejected, or contracted
• Organic and paid performance metrics
• Payout amounts

Expand a Campaign to See:

• Number of posts
• Rationale for inclusion
• Ratings

Creator score

The Creator Score is the centerpiece of Creator Intelligence, offering a consistent, data-driven assessment of creator performance. Scored on a scale of 1 to 10, with 10 being the highest, it quantifies impact, informs smarter decisions, and highlights top-performing creators for future campaigns.

Reach out to Linqia to customize your scoring model to align with your success criteria!

Scoring model

This scoring model ensures everyone operates with consistent and transparent success criteria.

• Hover over the Creator Score

  The score is broken up into components, showing what factors into the overall score.

• Scoring Model

  The scoring model can incorporate metrics like organic and paid engagement rates, view rates, click through rates, Linqia’s workability ratings, client's repeatability ratings, and more. These components can be weighted in a way to reflect their importance in the overall score.

• Account-Level Weighting

  For new accounts, a generic scoring model serves as a starting point. However, we encourage you to share the metrics that matter most to your brand and how they should factor into a creator’s score to better quantify impact.

FAQs

Q: Which creators are supposed to populate in Creator Intelligence?

A: Essentially any creator that was evaluated by your account via Influencer Review. This can include creators who were both rejected or approved, as well as contracted for a campaign in your account.