Creator Rating
Linqia’s Creator Rating tool in Resonate empowers you to evaluate creators based on how well they met your expectations. Post-campaign, you can rate each creator, providing critical qualitative feedback.
These ratings contribute to a customizable scoring model, which is the centerpiece of Resonate’s Creator Intelligence tool. This score helps align with your brand’s priorities, allowing you to measure the true impact of each creator and make informed decisions about future partnerships.
IN THIS ARTICLE
Getting started
1. Log into Resonate—our technology platform
You will have received an email invite to set up an account in Resonate. Use your Resonate email & password to log in.
2. Navigate to Analytics
Click Analytics in the top navigation.
3. Select accounts and campaigns
Use the first dropdown to select from your accounts and sub-accounts to narrow your results, or type the campaign name directly into the search field. You can also scroll through the list to find the campaign you're looking for.
Initiating the process
As soon as published posts from creators have populated in the Influencers tab in Analytics, you can begin submitting ratings by logging into Resonate and navigating to Analytics. Though Resonate will send you an email to remind you to complete this.
Notification Timing
You’ll receive an email to submit your feedback 30 days after the organic campaign ends, provided you're part of the Influencer Review, Content Review, or Outlines workflows.
Clicking the link in the email directs you to the Influencers tab of the campaign’s Analytics page.
Begin rating
In the Influencers tab of the campaign’s Analytics page, you’ll see a card for each creator. Click Rate to begin rating.
You will rate each creator using a 1 to 5-star system, based on the following question:
“Would you want to work with this creator again?”
- 5 stars represent that you absolutely want to work with the creator again.
- 1 star represents that you would never want to work with the creator again.
After providing your star rating, you can leave optional written feedback, which will be visible to other team members associated with the campaign.
Tip: To submit a half-star rating, click the star twice. Click the star a third time to clear your rating.
Submitting your feedback
After rating each creator, click Submit to complete your feedback. The system will automatically guide you to the next creator until all creators have been rated.
If you need to edit your feedback later, you can return to the creator’s card and click on the average score to reopen and adjust your rating.
Average scores & rating visibility
After submitting your feedback, you’ll be able to view the average score for each creator in the campaign within the card. This score reflects the combined average of all ratings submitted by your team members included within the campaign’s account.
Please note: You must submit your own feedback before being able to view average ratings from other members on your team.
Success, you’re finished!
Once all creators have been rated, your feedback will populate in Resonates Creator Intelligence module, contributing to the overall creator evaluation. This data will help guide future decisions on which creators to partner with based on what you value.
FAQs
Q: When can I start rating creators?
A: As soon as the creators populate in the Influencers tab of Analytics.
Q: Can I delete my rating?
A: Ratings cannot be deleted once submitted, but you can edit your rating to make updates or corrections.